Caffeinated ideas and views on marketing communications

importance of a website in marketing

My marketing must-haves

As a very small business, Deborah Brody Marketing Communications does not have a large marketing budget (seems a bit ironic). For instance, I have never printed a brochure, but I do have a website. Here are the list of things I do have, some of which are free, for marketing purposes:

  • Website (soon to be upgraded…stay tuned): This is the must-have of all must-haves, for the obvious reasons that you need to know that I exist, and without a website, I may as well not be here.
  • Blog (you are here on …soon to be integrated to one site): Keeps you informed on what I am thinking.
  • Business cards: printed, in color and double-sided. Well worth the investment. Latest ones were ordered from and are made of 100% recycled paper.
  • Twitter: Have met many people via Twitter not to mention the amount of information and ideas that I have picked up.
  • LinkedIn: A profile on LinkedIn is like an online resume with feelers.
  • Google alerts: I track several topics, and my own name. An invaluable source of current information only topped by
  • Google reader (with a long list of great blogs and feeds): You need to be current in the marketing field…and probably any field. A good way to stay on top of stuff is to have your Google Reader feeding you the latest from the industry’s top blogs, etc.

What I have that is not a must-have: a Facebook page for my business. This is in spite of evidence that says Facebook is a good place to be for businesses and brands.

What are your must-haves? Let me know in the comments please!

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.


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