Do you have specific questions about a marketing issue? Just post here and I will attempt an answer.
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14 hours ago
BTW, the Rockville Metro Station is sketchy most of the time...which is why I am never comfortable walking from there at night. -
14 hours ago
RT @mcpnews: ROCKVILLE METRO SHOOTING UPDATE: A shooter is in custody, handgun recovered, 2nd poss suspect still sought -
14 hours ago
@dcborn61 Huh...if you hadn't tweeted I wouldn't have known about Rockville shooting. That is not far from me. -
16 hours ago
MT @sandrafathi: Just got a request for a recommendation for a freelance fashion PR publicist for new urban brand. Anyone you recommend? -
16 hours ago
Glad that it's Friday, and it's beautiful out. Hope everyone has a good weekend ahead!
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14 hours ago
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Questions?
Do you have specific questions about a marketing issue? Just post here and I will attempt an answer.
Marketing Terms/Glossary
Here are few terms that I use often:
USP: Unique selling proposition; what sets a brand/product/service apart from everybody else.
ROI: Return on investment; what you aim for in your marketing expenditure.
Brand equity: The value (in dollars and in positive associations) for a brand.
Brand personality: How a brand is perceived.
CPM: Cost per thousand
Target market: Who you are trying to reach. Defined by demographics (age, income, gender, location) and psychographics (lifestyle, personality, preferences).
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