Yes, I know, it is somewhat formulaic to have a scary things post at Halloween, but why not? Following, in no particular order, are the scary (wrong) things communicators do:

• Not know their effect from their affect
•  Declare that social media isn’t necessary
•  On the other hand, think that all they need to do is Tweet something out
•  Think a USP is something like a USB
• Overlook the basics: not checking the address is correct, for example
• Network all the time or not at all
•  Steer clear of professional development events because “there’s nothing new to learn”
•  Use corporate-speak phrases just to achieve buy-in or ramp up their core competency
•  Fail to adapt to changing conditions (“We will send out the press release, I don’t care that Hurricane Sandy just devastated New York.”)

I know you have a few good ones to add–so please, please add them in the comments!

Have a happy Halloween! Hope you get more treats than tricks.