Caffeinated ideas and views on marketing communications

Academy Awards

Did you watch the Oscars?

Last night, I watched part of the Academy Awards (or Oscars to most everyone on the planet). I did not watch it all. And what I did watch, I didn’t enjoy.

It seems quite ironic that the night meant to celebrating the best in film ENTERTAINMENT, is so un-entertaining.  The jokes were not funny, the audio was off (some weird feedback on the microphones), the show was too long. Some speakers were cut off, and Billy Crystal, the host, seemed caught in some time warp.

Perhaps it is because Hollywood is out of touch (seriously, how many people in this economy could even afford a designer gown?). Or perhaps it is because the Academy is completely not representative of the population (it is mostly male, mostly white, mostly old, as the LA Times reported).

With each passing year it seems that the red carpet pre-show, where the attendees show off what they are wearing, becomes what more people want to watch than the actual awards.

So, did YOU watch the Oscars? If so, what did you think?

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.


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