Caffeinated ideas and views on marketing communications

reading and communications

More about reading; and thoughts about the Costa Concordia

The last post here was about why writing skills might be in decline, and my assertion that it is because people are not reading enough. Today, Gini Dietrich writes in her Spin Sucks blog that reading fiction is beneficial to your career because, among other benefits, it helps fine-tune you social skills, especially your empathy.

So, in addition to helping you recognize good writing, expose you to new worlds, teach you new vocabulary and ways of seeing, reading can help you build better connections and be better at work.

Yet, reading alone will not result in a fabulous, well rounded writer/emotionally intelligent being. You have to practice. You have to interact. Someone whose nose is always in a book, and who never emerges to deal with the real world is probably not going to be very emotionally intelligent. Also, if you never write and get edited, your writing is never going to improve.

The Costa Concordia, in case you haven’t seen the news in the past two days, is a luxury Mediterranean cruise ship that ran aground near Italy, and sank, killing at least six people onboard.  Last night, on the CBS News, it was reported that the crew did not initially inform the passengers appropriately about the impending disaster. They downplayed the danger, and that led to chaos. Some passengers took matters into their own hands.

It seems that people’s first reaction to bad news is disbelief. They act as if nothing is wrong. Perhaps that’s what happened to the Costa Concordia’s crew. Unfortunately, this type of disbelief can lead to tragedy.  There is a also desire to minimize problems.

This is why crisis communication training is so important. When crisis happens, reliable information is key. Denial and misinformation will make a bad situation worse.

Any thoughts? Please share in the comments.

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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