I did not know, until today, that there is an Emmy for Outstanding Commercial. Now I will have to investigate this further. Although the ad industry gives out Clios and Addys, I think an Emmy is well deserved. After all, a good commercial is entertaining, and it is competing with the (supposedly) very entertaining TV we are watching. As those who work in ad production know, putting together a commercial is akin to making a small film. Casting, special effects, location scouting, and more are all involved.

The nominees for the Emmy this year are:

	Brother Of The Bride – Hallmark PYTKA, Production Company Leo Burnett, Ad Agency
	Carrier Pigeons – FedEx MJZ, Production Company BBDO New York, Ad Agency
	Delivery – Travelers MJZ, Production Company Fallon, Ad Agency
	It’s Mine – Coca Cola MJZ, Production Company Wieden + Kennedy, Ad Agency
	Swear Jar – Bud Light Hungry Man, Production Company DDB Chicago, Ad Agency