Caffeinated ideas and views on marketing communications

abuse of email

Use email, don’t abuse it

If you’re like me, you’ve been bombarded by email for the past several days. First, it was all about Black Friday deals. Then it was the Cyber Monday deals. And today, it’s about Giving Tuesday.

Now, I am not against getting deals or giving to good causes. And I think using email marketing is very effective given that people generally opt-in, and are willing to receive your stuff.

But I am against email marketing abuse.

Because it’s an absolute abuse of your list to send too many emails in too short a time span. It overwhelms people.

 

Enough said.

The bottom line with abusing your email marketing privileges is that it will be counterproductive. Too much email (especially from the same sender) makes people hit delete. And some may even unsubscribe.

Use email wisely. Don’t abuse it or your list’s good faith.

 

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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