The source matters

Unless you are very young, inexperienced or just plain naive, you probably have a healthy degree of skepticism about whatever a politician says, or for that matter, what is reported in the news.  You have to—there are too many instances of misrepresentation, faulty reporting or just plain lies.  Of course, this is why the source matters. If it is a source that has proven trustworthy, you accept what it says. If the source is unreliable, then you do have to question it more.

This leads me to the latest in the Herman Cain sexual harassment scandal. Now, Cain is parading his up-to-now reticent wife Gloria in an effort to shore up his female trustworthiness bona-fides.  Gloria says that Herman “totally respects women.” It is reported via the AP on and on . Gloria gives an interview to Fox News’ On The Record with Greta Van Susteren (already, you start to see that source matters), which is set to air tonight. Gloria says among other things “I’m thinking he would have to have a split personality to do the things that were said.”

The source matters. Anyone will question Gloria Cain’s agenda–and recognize that she is trying to protect her husband. Why else would she suddenly be dragged out of her family home, where she has been hiding out these last few months of the campaign? Is she suddenly relishing the spotlight?

Always question the source, and act accordingly.


About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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