Ads on board

A couple months back I wrote about the in-flight advertising I encountered, and apparently it is a growing trend. Here’s an article from the New York times about it. In a nutshell, the airlines are trying to raise revenue in whatever way they can, so we can expect to see more and more ads and offers while on board. I would rather they plaster the cabin with ads as long as they stop charging for checking suitcases and other odds and ends. Why don’t beverage companies have promotions on board? Try our new beverage (for free of course) and get a coupon or whatever. This is an area that the airlines have paid attention to but haven’t been terribly creative with. After all, all transit systems in the US seem to use advertising as a way to offset costs. Metro here in Washington certainly stepped up advertising availabilities when they needed more money, and they have a long way to go to match other transit systems. Buses have had ads on their sides for years! It makes sense…generally, these ads are geographically targeted (on specific bus routes) or have captive audiences (inside the bus). In any case, we should certainly expect to see ads on everything the airline gives us (if they still give us anything).

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About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

1 thought on “Ads on board”

  1. Pingback: Fly the Cluttered Skies « Portland’s Finest Advertising Blog

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