proofreading mistake

Caffeinated ideas and views on marketing communications

What’s a comma worth?

19 Dec
by Deborah Brody, posted in Copy Editing   |  No Comments

I got this postcard last week from a real estate agent who is selling a townhouse near me:

img046ed Seems this lovely townhouse costs more than $51 million.

Yes, it is an error, but that’s what happens when you don’t bother to proofread your work. Numbers are especially tricky, and in this case, comma placement (and lack of periods) makes a several million dollar mistake.

Would you trust a real estate agent who doesn’t bother to check details on a listing before she prints hundreds of postcards and mails them out? Would you want someone like this reviewing your contract for a home? Putting in an offer in your name?

Don’t lose millions and your credibility. Take a few minutes to proofread your work. And if you can’t, hire someone who can.


Happy holidays to our Caffeinated Ideas readers! We’ll be back with more great content in 2018.



About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.