A headline can either draw the reader in or not.
The Washington Post has different headlines on its website than in the print edition (why this is, I don’t know). This morning, for example, I barely glanced at Charles Krauthammer’s op-ed piece “Libyan ‘Crossfire’.” Then, when perusing WashingtonPost.com I saw the following headline:
Krauthammer: Gaddafi justified his rotten death
Now, that intrigued me. So I clicked and lo and behold, it is the same article.
A good headline is descriptive, yes, and has an element to make you read further. Writing a good headline will get your article (or press release or blog post) seen (if not read fully).
About Deborah Brody
Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.
