Yes, I know, it is somewhat formulaic to have a scary things post at Halloween, but why not? Following, in no particular order, are the scary (wrong) things communicators do:
- Not know their effect from their affect
- Declare that social media isn’t necessary
- On the other hand, think that all they need to do is Tweet something out
- Think a USP is something like a USB
- Overlook the basics: not checking the address is correct, for example
- Network all the time or not at all
- Steer clear of professional development events because “there’s nothing new to learn”
- Use corporate-speak phrases just to achieve buy-in or ramp up their core competency
- Fail to adapt to changing conditions (“We will send out the press release, I don’t care that Hurricane Sandy just devastated New York.”)
I know you have a few good ones to add–so please, please add them in the comments!
Have a happy Halloween! Hope you get more treats than tricks.
About Deborah Brody
Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.
