First off, go Cardinals! Super Bowl 43 is on.
From what I have seen so far, here are a few predictions (about the ads)
Movies will be big–they have already shown a trailer for a movie openining in August. Movies do well in recessions.
Saving/Smart/Value/Solid–all touchwords for tonight
Enjoyment will be a theme
Another theme: Get ahead if you can, in spite of the economy (Careers.com, Monster.com and Avon will carry this message)
We are a scrappy people (continuation of above).
We’ll see lots of commercials for beer. (No duh)
About Deborah Brody
Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.
