First off, go Cardinals! Super Bowl 43 is on.
From what I have seen so far, here are a few predictions (about the ads)
Movies will be big–they have already shown a trailer for a movie openining in August. Movies do well in recessions.
Saving/Smart/Value/Solid–all touchwords for tonight
Enjoyment will be a theme
Another theme: Get ahead if you can, in spite of the economy (Careers.com, Monster.com and Avon will carry this message)
We are a scrappy people (continuation of above).
We’ll see lots of commercials for beer. (No duh)