I did not know, until today, that there is an Emmy for Outstanding Commercial. Now I will have to investigate this further. Although the ad industry gives out Clios and Addys, I think an Emmy is well deserved. After all, a good commercial is entertaining, and it is competing with the (supposedly) very entertaining TV we are watching. As those who work in ad production know, putting together a commercial is akin to making a small film. Casting, special effects, location scouting, and more are all involved.
The nominees for the Emmy this year are:
| Brother Of The Bride – Hallmark PYTKA, Production Company Leo Burnett, Ad Agency |
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| Carrier Pigeons – FedEx MJZ, Production Company BBDO New York, Ad Agency |
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| Delivery – Travelers MJZ, Production Company Fallon, Ad Agency |
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| It’s Mine – Coca Cola MJZ, Production Company Wieden + Kennedy, Ad Agency |
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| Swear Jar – Bud Light Hungry Man, Production Company DDB Chicago, Ad Agency |
About Deborah Brody
Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.
Repetitive Toyota recalls will be causing a great deal of harm to their brand equity. more than 2 million motorcars in the United States to sort out sticking accelerator pedals. 4.2 million automobiles in the US to sort out pedals getting lodged below floor mats. nearly 700,000 autos in China as a result of imperfect electrical window switches. Toyota ceo on TV to apologise for recall and still the press highlight more concerns as the company gets more jumpy. I question how much brand value this has cost the company.