Update: New Book about Drug Marketing

Marketing really has driven the drug business says Melody Petersen in the new book Our Daily Meds. Review can be found in today’s Washington Post, link here: http://www.washingtonpost.com/wp-dyn/content/article/2008/04/03/AR2008040303377.html


About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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