Marketing really has driven the drug business says Melody Petersen in the new book Our Daily Meds. Review can be found in today’s Washington Post, link here: http://www.washingtonpost.com/wp-dyn/content/article/2008/04/03/AR2008040303377.html
About Deborah Brody
Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.