Today, it is imperative to have a website. No doubt. However, just having a website is not enough. In the last few days, I have been doing research for a trip, and have come across several great websites, but also, some not so great websites. What makes a great website? I will give you my breakdown:
- Easy to navigate (this means no funky/weird pull down menus or navigation that is not available on every page)
- All the necessary information is readily available (contacts, address, etc) and easily accessible
- Updated regularly (no 2006 information for instance)
- Aesthetically pleasing–not busy or dated
- No dead links or pages
- Looks professional
- Not overly busy or with screaming graphics
- Not too much flash and no sound
It would be useful for website owners to have someone look at their website from the “outside.” Sometimes you forget the user!
About Deborah Brody
Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.
Excellent advice, but as you say, there are still some pretty naf-sites still out there!!