One move to guarantee social media success
If you do just one thing, I can almost guarantee you will improve your social media success:
Post a good (perhaps even professional) picture of yourself on your social media profiles.
First a caveat: I said a GOOD picture of yourself. Not some quirky, smirky mugshot a la Jared Lee Loughner (that is guaranteed to drive people away). I know that good is subjective, but aim for some of these adjectives: professional, pleasant, smiling, poised, polished, approachable.
The reason is simple: people do business (and connect) with people.
A few days ago, an acquaintance of mine who is notoriously shy and quiet, posted her company logo as her LinkedIn profile picture. What a bad move (and I told her so). After all, are people seeking to connect with her company (where she is an employee and not an owner) or with her?
For some people, putting up a picture seems like an invasion of privacy. For some, there is fear of being judged by looks or the worry that they don’t look good enough. I have heard of women who want to lose weight before posting a picture. Unfortunately, these excuses don’t fly. Social media is social, and social means people. People are not icons or images or logos. They are themselves, and generally a photo captures this.
According to this blog post by Todd Taskey on Small Business Trends, a PROFESSIONAL photo will increase your chances of having business opportunities find you on LinkedIn. More reason to go out and get a professional portrait done. It truly is a worthwhile investment.
About Deborah Brody
Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.
One move to guarantee social media success Read More »
If you do just one thing, I can almost guarantee you will improve your social media success:
Post a good (perhaps even professional) picture of yourself on your social media profiles.
First a caveat: I said a GOOD picture of yourself. Not some quirky, smirky mugshot a la Jared Lee Loughner (that is guaranteed to drive people away). I know that good is subjective, but aim for some of these adjectives: professional, pleasant, smiling, poised, polished, approachable.
The reason is simple: people do business (and connect) with people.
A few days ago, an acquaintance of mine who is notoriously shy and quiet, posted her company logo as her LinkedIn profile picture. What a bad move (and I told her so). After all, are people seeking to connect with her company (where she is an employee and not an owner) or with her?
For some people, putting up a picture seems like an invasion of privacy. For some, there is fear of being judged by looks or the worry that they don’t look good enough. I have heard of women who want to lose weight before posting a picture. Unfortunately, these excuses don’t fly. Social media is social, and social means people. People are not icons or images or logos. They are themselves, and generally a photo captures this.
According to this blog post by Todd Taskey on Small Business Trends, a PROFESSIONAL photo will increase your chances of having business opportunities find you on LinkedIn. More reason to go out and get a professional portrait done. It truly is a worthwhile investment.
About Deborah Brody
Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.
