Caffeinated ideas and views on marketing communications

Author name: Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

Are you lacking social media manners or best practices?

When I first started using Twitter in 2008,  I had no idea what an “RT” was or how to check “@” messages. I didn’t know Tweetdeck from Hootsuite. So I asked a couple millennial friends of mine, and over lunch, they explained how Twitter worked and how to use it.

Since then, I believe I have become fairly adept at using Twitter and use it quite heavily as a place to learn, share and interact with people. I’ve also used Twitter to promote my blog posts  and workshops, and by extension, my business.

One of the most gratifying aspects of Twitter is how many personal relationships I have developed. Some people whom I met through Twitter  have become friends IRL (“in real life”) and some have become trusted online colleagues.

Developing best practices for social media use

In order to make life on Twitter more manageable, I follow certain “best practices.”  Up to now, they’ve been in my head, but here’s a more formal list:

  • Use a client such as Hootsuite to make managing @ replies, streams easier
  • Group people in lists to include as a stream to follow (this way, I know what my friends/colleagues are up to)
  • Respond to @ replies ASAP
  • Thank people for sharing tweets, posts, etc.
  • Avoid obscenities/expletives and unfollow those who favor this type of communication
  • Follow selectively (and don’t follow back automatically)
  • Don’t engage with trolls, and block whenever possible
  • Block followers who are obviously spammers or bots or who are only following to get me to follow back
  • Be conscious of what I am sharing
  • Take personal conversations offline or DM if appropriate
  • Avoid unproductive complaining
  • Don’t tweet everything on my mind or share mundane stuff
  • Be personal without providing too much personal information
  • Don’t use tools that do your tweeting for you

To me, it’s about common sense and having manners

They say good manners exist so that your behavior make others comfortable. That’s why it is not good manners to use expletives (because some people may be offended and thus uncomfortable). That’s why we say please and thank you (because we want to acknowledge that we are not owed anything, and that we appreciate kind gestures). That’s why we don’t chew with our mouth open (no comment needed right?).

And yet, some people just don’t get that in order to be on social media, and get along with others, you need to mind your manners and your behavior. Perhaps they don’t really understand how Twitter works and that whatever you post on Twitter is visible to the public.  Perhaps they think you won’t notice if they ignore your messages. Perhaps they feel entitled.  Or perhaps they are always rude in person too.

Perhaps the best practice is to not take it personally

Who knows why people behave the way they do. Truth is you just don’t know. It could be they are going through a hard time or just got busy with other things. Some people like to offend and want to argue (trolls are everywhere on social media). Context and tone are hard to convey on social media, and on Twitter, you only have 140 characters to express yourself.

Do you have best practices for Twitter? Do you behave differently on different social networks?

 

 

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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Are you lacking social media manners or best practices? Read More »

When I first started using Twitter in 2008,  I had no idea what an “RT” was or how to check “@” messages. I didn’t know Tweetdeck from Hootsuite. So I asked a couple millennial friends of mine, and over lunch, they explained how Twitter worked and how to use it.

Since then, I believe I have become fairly adept at using Twitter and use it quite heavily as a place to learn, share and interact with people. I’ve also used Twitter to promote my blog posts  and workshops, and by extension, my business.

One of the most gratifying aspects of Twitter is how many personal relationships I have developed. Some people whom I met through Twitter  have become friends IRL (“in real life”) and some have become trusted online colleagues.

Developing best practices for social media use

In order to make life on Twitter more manageable, I follow certain “best practices.”  Up to now, they’ve been in my head, but here’s a more formal list:

  • Use a client such as Hootsuite to make managing @ replies, streams easier
  • Group people in lists to include as a stream to follow (this way, I know what my friends/colleagues are up to)
  • Respond to @ replies ASAP
  • Thank people for sharing tweets, posts, etc.
  • Avoid obscenities/expletives and unfollow those who favor this type of communication
  • Follow selectively (and don’t follow back automatically)
  • Don’t engage with trolls, and block whenever possible
  • Block followers who are obviously spammers or bots or who are only following to get me to follow back
  • Be conscious of what I am sharing
  • Take personal conversations offline or DM if appropriate
  • Avoid unproductive complaining
  • Don’t tweet everything on my mind or share mundane stuff
  • Be personal without providing too much personal information
  • Don’t use tools that do your tweeting for you

To me, it’s about common sense and having manners

They say good manners exist so that your behavior make others comfortable. That’s why it is not good manners to use expletives (because some people may be offended and thus uncomfortable). That’s why we say please and thank you (because we want to acknowledge that we are not owed anything, and that we appreciate kind gestures). That’s why we don’t chew with our mouth open (no comment needed right?).

And yet, some people just don’t get that in order to be on social media, and get along with others, you need to mind your manners and your behavior. Perhaps they don’t really understand how Twitter works and that whatever you post on Twitter is visible to the public.  Perhaps they think you won’t notice if they ignore your messages. Perhaps they feel entitled.  Or perhaps they are always rude in person too.

Perhaps the best practice is to not take it personally

Who knows why people behave the way they do. Truth is you just don’t know. It could be they are going through a hard time or just got busy with other things. Some people like to offend and want to argue (trolls are everywhere on social media). Context and tone are hard to convey on social media, and on Twitter, you only have 140 characters to express yourself.

Do you have best practices for Twitter? Do you behave differently on different social networks?

 

 

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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The week’s best brew: super-caffeinated articles

As I type this, it is snowing outside (again). Let’s hope this is the last time this season! Spring starts this evening, at 6:45 p.m. and we are all ready for warmer temps and NO MORE SNOW! But I digress.

Following, you will find seven of the most interesting and/or useful  articles I have read and shared in the past couple of weeks. So pour yourself a nice cup of something brewed, and have fun reading!

On blogs and blogging:

3 Google Analytics Reports to Help You Find Blog Post Ideas Your Readers Will Love

The Anatomy of a Perfect Blog Post

How Well Do You Fact-Check Your Content

On writing and copy editing:

Like Versus As

12 Writing Exercises That Will Transform Your Copy Today

12 Useless Public Relations Terms

20 Embarrassing Phrases Even Smart People Misuse

Happy spring!

 

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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The week’s best brew: super-caffeinated articles Read More »

As I type this, it is snowing outside (again). Let’s hope this is the last time this season! Spring starts this evening, at 6:45 p.m. and we are all ready for warmer temps and NO MORE SNOW! But I digress.

Following, you will find seven of the most interesting and/or useful  articles I have read and shared in the past couple of weeks. So pour yourself a nice cup of something brewed, and have fun reading!

On blogs and blogging:

3 Google Analytics Reports to Help You Find Blog Post Ideas Your Readers Will Love

The Anatomy of a Perfect Blog Post

How Well Do You Fact-Check Your Content

On writing and copy editing:

Like Versus As

12 Writing Exercises That Will Transform Your Copy Today

12 Useless Public Relations Terms

20 Embarrassing Phrases Even Smart People Misuse

Happy spring!

 

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

Share

Tools save you money, except when they don’t

Not a day goes by that I don’t see a post about tools. Just this morning I saw this: “10 Social Media Tools for Small Businesses and Freelancers.” We are obsessed with tools, especially the online and free variety.

watercolors sets 1 by niftynotebook on Flickr
watercolors sets 1 by niftynotebook on Flickr

Tools exist to make jobs easier

It’d be hard to create this blog post without Microsoft Word or WordPress. If I wanted to make a cake, having an electric mixer would be helpful. But, owning or having access to tools, even the most advanced or professional type, does not make you a professional or an expert. In other words, owning a paintbrush does not make you an artist, any more than having Adobe Photoshop makes you a graphic designer.

Having a tool does not make you an expert

Say you bought some sculpting equipment. Do you think you will now be able to sculpt something like Michelangelo’s David? Well, you might…if you had years of training, Michelangelo’s genius, and some amazing Italian marble to work with.

The problem is not using tools to help you do your job, it’s that some organizations and individuals believe they can substitute a tool for an expert, or worse, that having the tool (Adobe Photoshop comes to mind), makes you the expert.

Doing it yourself could cost you

Last week, I was meeting with my accountant and he told me about a new client he recently started working with. This client had been filing his taxes using a popular online tax software. It turns out that my accountant was able to find the client thousands of dollars in tax savings because the do-it-yourself client had not known how to take depreciation on his mortgage and other deductions. Having tax software does not make you an accountant. The reason accountants can charge for their time is that they know what to do with the tax software, they understand tax laws and how they affect individual situations.

How do you say wrong in Spanish?

Some organizations are turning to tools like Google Translate (or other online translation software) in order to save money by not hiring a professional translator. The results can be disastrous. Same can be said for do-it-yourself graphic design, website building and any number of services people think they can get for free or cheap.

Just a couple of weeks ago, I was on a national environmental group’s website. The group has chapters around the world, and in the Spanish version of the website, the word used for “chapters” was “capítulos,” which quite literally means chapters in a book. In Spanish, capítulo is not used as a synonym for a section or group of people.

My advice is to only use tools for routine jobs and leave the skilled work to the professionals. It may seem to cost more to hire somebody, but as my accountant proved to his new client, it could end up saving you thousands down the road.

What do you think? Do you rely on tools to avoid hiring a professional?

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

Share

Tools save you money, except when they don’t Read More »

Not a day goes by that I don’t see a post about tools. Just this morning I saw this: “10 Social Media Tools for Small Businesses and Freelancers.” We are obsessed with tools, especially the online and free variety.

watercolors sets 1 by niftynotebook on Flickr
watercolors sets 1 by niftynotebook on Flickr

Tools exist to make jobs easier

It’d be hard to create this blog post without Microsoft Word or WordPress. If I wanted to make a cake, having an electric mixer would be helpful. But, owning or having access to tools, even the most advanced or professional type, does not make you a professional or an expert. In other words, owning a paintbrush does not make you an artist, any more than having Adobe Photoshop makes you a graphic designer.

Having a tool does not make you an expert

Say you bought some sculpting equipment. Do you think you will now be able to sculpt something like Michelangelo’s David? Well, you might…if you had years of training, Michelangelo’s genius, and some amazing Italian marble to work with.

The problem is not using tools to help you do your job, it’s that some organizations and individuals believe they can substitute a tool for an expert, or worse, that having the tool (Adobe Photoshop comes to mind), makes you the expert.

Doing it yourself could cost you

Last week, I was meeting with my accountant and he told me about a new client he recently started working with. This client had been filing his taxes using a popular online tax software. It turns out that my accountant was able to find the client thousands of dollars in tax savings because the do-it-yourself client had not known how to take depreciation on his mortgage and other deductions. Having tax software does not make you an accountant. The reason accountants can charge for their time is that they know what to do with the tax software, they understand tax laws and how they affect individual situations.

How do you say wrong in Spanish?

Some organizations are turning to tools like Google Translate (or other online translation software) in order to save money by not hiring a professional translator. The results can be disastrous. Same can be said for do-it-yourself graphic design, website building and any number of services people think they can get for free or cheap.

Just a couple of weeks ago, I was on a national environmental group’s website. The group has chapters around the world, and in the Spanish version of the website, the word used for “chapters” was “capítulos,” which quite literally means chapters in a book. In Spanish, capítulo is not used as a synonym for a section or group of people.

My advice is to only use tools for routine jobs and leave the skilled work to the professionals. It may seem to cost more to hire somebody, but as my accountant proved to his new client, it could end up saving you thousands down the road.

What do you think? Do you rely on tools to avoid hiring a professional?

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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Marketing communications efforts do not fix organizational problems

This morning, the Washington Post reports that Metro (the Washington Area Metropolitan Transit Authority or WMATA) is hiring two big public relations/communications firms

“to help the transit agency rebuild its tattered image in the wake of a fatal Jan. 12 smoke incident.”

The two agencies, O’Neill Associates and Hill + Knowlton Strategies, are expert in crisis communications and will help develop a reputation management communications plan.

The problem for Metro is that it has more than an image problem. It has an organizational problem.

As anybody who lives in the Washington, D.C. area and who rides Metro knows, WMATA has frequent problems, including lengthy delays, broken car doors, broken escalators, and smoke-filled stations. Most of these problems do not result in fatalities, as did the January incident, but they do inconvenience hundreds of commuters every day.

WMATA has also experienced a drop in ridership in the past year (D.C. area sees fewer taking public transit). Although the article attributes this decline to lower gas prices, it is hard to imagine it doesn’t have to do with the unreliable and expensive service that WMATA offers.

Most news reports about the January incident detail aspects of WMATA’s organizational challenges. There’s a lack of internal accountability (why weren’t NTSB safety directives followed?) and a lack of cooperation with external parties (first responders did not know where the smoke-filled train was in the tunnel and their radios did not work underground).

It’s beyond my knowledge to detail the workings of WMATA, but as a rider, I have seen countless examples of poor service. Track work (or “rebuilding” as it is now called) happens nearly every weekend, causing lengthy delays. And the cost is astronomical. At the highest end, a round-trip peak-hour commute costs nearly $12.

Frustration with Metro does not have to do with its image. It has to do with the real, day-to-day interactions most riders have with the system. A crisis communication plan is always good to have (as an aside, several years ago I heard Metro’s then public relations director say that the agency had a plan in case of terrorism on the system, but not in case of accidents).

I hope that by hiring outside communications counsel, Metro is admitting it has a problem and that it is ready to seek for a solution. But the solution is not simply to appear to have stuff under control (create a positive image). The real solution would be to address the organizational issues that underlie the image problem.

What are your thoughts?

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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Marketing communications efforts do not fix organizational problems Read More »

This morning, the Washington Post reports that Metro (the Washington Area Metropolitan Transit Authority or WMATA) is hiring two big public relations/communications firms

“to help the transit agency rebuild its tattered image in the wake of a fatal Jan. 12 smoke incident.”

The two agencies, O’Neill Associates and Hill + Knowlton Strategies, are expert in crisis communications and will help develop a reputation management communications plan.

The problem for Metro is that it has more than an image problem. It has an organizational problem.

As anybody who lives in the Washington, D.C. area and who rides Metro knows, WMATA has frequent problems, including lengthy delays, broken car doors, broken escalators, and smoke-filled stations. Most of these problems do not result in fatalities, as did the January incident, but they do inconvenience hundreds of commuters every day.

WMATA has also experienced a drop in ridership in the past year (D.C. area sees fewer taking public transit). Although the article attributes this decline to lower gas prices, it is hard to imagine it doesn’t have to do with the unreliable and expensive service that WMATA offers.

Most news reports about the January incident detail aspects of WMATA’s organizational challenges. There’s a lack of internal accountability (why weren’t NTSB safety directives followed?) and a lack of cooperation with external parties (first responders did not know where the smoke-filled train was in the tunnel and their radios did not work underground).

It’s beyond my knowledge to detail the workings of WMATA, but as a rider, I have seen countless examples of poor service. Track work (or “rebuilding” as it is now called) happens nearly every weekend, causing lengthy delays. And the cost is astronomical. At the highest end, a round-trip peak-hour commute costs nearly $12.

Frustration with Metro does not have to do with its image. It has to do with the real, day-to-day interactions most riders have with the system. A crisis communication plan is always good to have (as an aside, several years ago I heard Metro’s then public relations director say that the agency had a plan in case of terrorism on the system, but not in case of accidents).

I hope that by hiring outside communications counsel, Metro is admitting it has a problem and that it is ready to seek for a solution. But the solution is not simply to appear to have stuff under control (create a positive image). The real solution would be to address the organizational issues that underlie the image problem.

What are your thoughts?

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

Share

Some weekend reading

I share so many articles every day on Twitter, and of those I save my favorites to Pocket (my favorite tool for saving articles). Starting today, I will do a weekly or biweekly round-up of great articles for weekend reading.

Here are three articles on writing and editing:

7 Self-Editing Tips for Reporters Without Copy Editors

Study Shows the Value of Copy Editing

11 easy ways to write more clearly

Here’s a couple about websites and social media:

5 Things You Can Learn From a Poorly Designed Website

Is Social Media Actually Helping Your Company’s Bottom Line?

Happy reading and have a great weekend!

 

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

Share

Some weekend reading Read More »

I share so many articles every day on Twitter, and of those I save my favorites to Pocket (my favorite tool for saving articles). Starting today, I will do a weekly or biweekly round-up of great articles for weekend reading.

Here are three articles on writing and editing:

7 Self-Editing Tips for Reporters Without Copy Editors

Study Shows the Value of Copy Editing

11 easy ways to write more clearly

Here’s a couple about websites and social media:

5 Things You Can Learn From a Poorly Designed Website

Is Social Media Actually Helping Your Company’s Bottom Line?

Happy reading and have a great weekend!

 

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

Share

6 copy editing rules to make you a better writer

Today is National Grammar Day, and if there’s one group that lives and breathes grammar, it’s copy editors. (Note: you will find some that write copyediting and copyeditor as one word, but I decided to follow Merriam-Webster, which spells them as two words.)

By cleaning up your sloppy sentences, a copy editor makes your writing clearer. But not everyone has access to a copy editor. The next best thing is to learn what copy editors look for and apply it to your own writing.

1. Follow a style guide and stick to it. Whether you have your own organizational style guide or you use a standard guide such as The Associated Press Stylebook, be sure to consult it and defer to it. You may want to write “Web site” but your style guide says it’s “website.” Don’t alternate usages. And check stuff that is likely to trip you up such as dates, abbreviations, addresses, and titles.

2. Be consistent. Make sure you are using the same spelling and style throughout your document.

3. Use a dictionary (and choose your standard). There are a couple big dictionary names: Oxford and Merriam-Webster. Choose one and stick to it and then use it to make sure that you are spelling [that word] correctly. And more so, does [that word] mean what you think it means?

4. Watch out for often-confused words. Commonly confused words sound the same or are very close in spelling, but don’t mean the same thing. Some examples are effect/affect, defer/differ, and compliment/complement. You can find exhaustive lists on the internet. Spell check won’t catch these mistakes but using the wrong word will most certainly alter the meaning of what you are writing.

5. Fact check. Make sure it’s Mary and not Marie and that February 14th, 2015 was a Saturday and not a Friday. Are you sure that’s the correct address? You get the drift.

6. Pay attention to your commas (and apostrophes, colons, etc.). Nothing can derail a sentence faster than missing or improper punctuation. Also, take a stand regarding the Oxford or serial comma. Use it or don’t, but be consistent.

Want more? Check out Grammar Girl’s Editing Checklist for an overview of the various mistakes that copy editors look for, and you can even print it out as reference!

It’s easy to get lost in writing your thoughts and not pay attention to the details. However, the details (grammar, style,  punctuation, spelling) are what help to make your thoughts clear to your readers.

How are you celebrating National Grammar Day?

 

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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6 copy editing rules to make you a better writer Read More »

Today is National Grammar Day, and if there’s one group that lives and breathes grammar, it’s copy editors. (Note: you will find some that write copyediting and copyeditor as one word, but I decided to follow Merriam-Webster, which spells them as two words.)

By cleaning up your sloppy sentences, a copy editor makes your writing clearer. But not everyone has access to a copy editor. The next best thing is to learn what copy editors look for and apply it to your own writing.

1. Follow a style guide and stick to it. Whether you have your own organizational style guide or you use a standard guide such as The Associated Press Stylebook, be sure to consult it and defer to it. You may want to write “Web site” but your style guide says it’s “website.” Don’t alternate usages. And check stuff that is likely to trip you up such as dates, abbreviations, addresses, and titles.

2. Be consistent. Make sure you are using the same spelling and style throughout your document.

3. Use a dictionary (and choose your standard). There are a couple big dictionary names: Oxford and Merriam-Webster. Choose one and stick to it and then use it to make sure that you are spelling [that word] correctly. And more so, does [that word] mean what you think it means?

4. Watch out for often-confused words. Commonly confused words sound the same or are very close in spelling, but don’t mean the same thing. Some examples are effect/affect, defer/differ, and compliment/complement. You can find exhaustive lists on the internet. Spell check won’t catch these mistakes but using the wrong word will most certainly alter the meaning of what you are writing.

5. Fact check. Make sure it’s Mary and not Marie and that February 14th, 2015 was a Saturday and not a Friday. Are you sure that’s the correct address? You get the drift.

6. Pay attention to your commas (and apostrophes, colons, etc.). Nothing can derail a sentence faster than missing or improper punctuation. Also, take a stand regarding the Oxford or serial comma. Use it or don’t, but be consistent.

Want more? Check out Grammar Girl’s Editing Checklist for an overview of the various mistakes that copy editors look for, and you can even print it out as reference!

It’s easy to get lost in writing your thoughts and not pay attention to the details. However, the details (grammar, style,  punctuation, spelling) are what help to make your thoughts clear to your readers.

How are you celebrating National Grammar Day?

 

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

Share

Are you sure you know what that word means?

By now you will have heard about the Cleveland local news anchor Kristi Capel and how she used a racial slur to describe Lady Gaga’s performance at the Academy Awards. According to this report in the Cleveland Plain Dealer, Capel apologized and said she did not know what the word meant (I am not using the word here because it is racist).

Think about that for a moment: A news anchor, while broadcasting live, used a word that she did not understand.

In Capel’s case, I don’t think there was any racial motivation behind this incident, but there was something much more common: ignorance.  She was called out (and rightfully so) because what she said was racist. But every single day, people are guilty of using words they don’t understand, mangling their meaning.

If you watch enough TV or read enough stuff online or in print, you will see many instances of misused words. To quote Inigo Montoya  in The Princess Bride:

“You keep using that word. I don’t think it means what you think it means.”

Lifehack says that travesty, ironic and bemused are among the 10 Most Commonly Misused Words.  Just look up the phrase “misused words” in your favorite search engine and you will get loads of examples (there are many more than 10).

Here’s one I see all the time

One word that  I have seen misused over and over is “misnomer.” Merriam-Webster defines misnomer as:

:  the misnaming of a person in a legal instrument
  : a use of a wrong or inappropriate name  :  a wrong name or inappropriate designation

Basically, a misnomer is using the wrong name for something . The example used by Merriam-Webster is the international airport that only serves domestic flights.  Seems straightforward enough. Yet, many times I hear journalists using the word misnomer when what they really mean is misunderstanding. They’ll say something like: “It’s a misnomer to say that the senator is going to vote for the bill.”

You know that word doesn’t exist, right?

There are some people who make up words or mispronounce words. Huffington Post lists “11 Commonly Used Made-Up Words That Drive Us Insane” to include: “expresso,” “supposably,” and the famous “irregardless.” (Buzzfeed has a similar list: 17 Misused and Made-Up Words That Make You Rage.)

Using words that don’t mean what you think they do only makes you sound ignorant to those who do understand the meaning. In cases like Capel’s, not only will you sound ignorant but you may also offend. So here are some warnings:

  • If you are not sure of what a word means precisely, don’t use it.
  • If you think a word is right, but you aren’t absolutely sure, don’t use it.
  • If you think you will sound like you know what you are talking about because you are using a long word, definitely don’t use it.
  • And finally, use a dictionary. Look that pesky word up.

What words do you often notice as being misused?

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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Are you sure you know what that word means? Read More »

By now you will have heard about the Cleveland local news anchor Kristi Capel and how she used a racial slur to describe Lady Gaga’s performance at the Academy Awards. According to this report in the Cleveland Plain Dealer, Capel apologized and said she did not know what the word meant (I am not using the word here because it is racist).

Think about that for a moment: A news anchor, while broadcasting live, used a word that she did not understand.

In Capel’s case, I don’t think there was any racial motivation behind this incident, but there was something much more common: ignorance.  She was called out (and rightfully so) because what she said was racist. But every single day, people are guilty of using words they don’t understand, mangling their meaning.

If you watch enough TV or read enough stuff online or in print, you will see many instances of misused words. To quote Inigo Montoya  in The Princess Bride:

“You keep using that word. I don’t think it means what you think it means.”

Lifehack says that travesty, ironic and bemused are among the 10 Most Commonly Misused Words.  Just look up the phrase “misused words” in your favorite search engine and you will get loads of examples (there are many more than 10).

Here’s one I see all the time

One word that  I have seen misused over and over is “misnomer.” Merriam-Webster defines misnomer as:

:  the misnaming of a person in a legal instrument
  : a use of a wrong or inappropriate name  :  a wrong name or inappropriate designation

Basically, a misnomer is using the wrong name for something . The example used by Merriam-Webster is the international airport that only serves domestic flights.  Seems straightforward enough. Yet, many times I hear journalists using the word misnomer when what they really mean is misunderstanding. They’ll say something like: “It’s a misnomer to say that the senator is going to vote for the bill.”

You know that word doesn’t exist, right?

There are some people who make up words or mispronounce words. Huffington Post lists “11 Commonly Used Made-Up Words That Drive Us Insane” to include: “expresso,” “supposably,” and the famous “irregardless.” (Buzzfeed has a similar list: 17 Misused and Made-Up Words That Make You Rage.)

Using words that don’t mean what you think they do only makes you sound ignorant to those who do understand the meaning. In cases like Capel’s, not only will you sound ignorant but you may also offend. So here are some warnings:

  • If you are not sure of what a word means precisely, don’t use it.
  • If you think a word is right, but you aren’t absolutely sure, don’t use it.
  • If you think you will sound like you know what you are talking about because you are using a long word, definitely don’t use it.
  • And finally, use a dictionary. Look that pesky word up.

What words do you often notice as being misused?

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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One action to take to guarantee blog continuity

I used to blog a couple of times a week, sometimes more. Then, after six years, I reduced my blogging to once per week, with the occasional second post in the same week. My aim is to be consistent, and I always want to have at least one blog post each week, no matter what.

Consistency is key to keeping your blog viable. If you take off for months on end, people forget about your blog. And if you don’t blog regularly, it is hard to promote your blog.

So what are you going to do when you can’t or won’t post on a regular, consistent schedule?

Some share old posts. In many cases, that’s not sustainable. After all, a blog is generally about timeliness and being topical. Although some blog posts have value long after you post them, you can’t be wholly dependent on a few old posts.

Some hire a ghostblogger. Paying a third party to produce blog posts on a continual basis can be an excellent solution if you can afford it and you can provide good instruction to the blogger for hire. You will also have to supervise the blog posts, and make sure they are meeting your audience’s needs and your organization’s voice.

Some solicit guest writers. This is a great option if you can find the right person to guest post on your blog.

The one action you should do to prevent this situation from happening in the first place? Write an evergreen post once a month or so. (Evergreen means that it can be used at any time.) File it away. This way, when you are in the situation where you can’t or won’t blog, you have fresh material to post. If you are like me, there are times when you are feeling more creative or more focused, and writing seems easier. Take advantage and write up a blog post. Another plus of doing this is that you can work on your post to perfect it before posting. More editing time, more time to find images, and more time to work on the headline.

If writing an extra post each month seems daunting, perhaps start with having a regular brainstorming session (say once a month or once a quarter) where you challenge yourself to come up with five to ten blog post ideas. Keep that list on file and when you are feeling blocked, you will have something to work on.

We all get derailed but that doesn’t mean we can’t get back on track. Having a back up plan is a smart blogging policy.

What do you do when you can’t blog?

 

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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One action to take to guarantee blog continuity Read More »

I used to blog a couple of times a week, sometimes more. Then, after six years, I reduced my blogging to once per week, with the occasional second post in the same week. My aim is to be consistent, and I always want to have at least one blog post each week, no matter what.

Consistency is key to keeping your blog viable. If you take off for months on end, people forget about your blog. And if you don’t blog regularly, it is hard to promote your blog.

So what are you going to do when you can’t or won’t post on a regular, consistent schedule?

Some share old posts. In many cases, that’s not sustainable. After all, a blog is generally about timeliness and being topical. Although some blog posts have value long after you post them, you can’t be wholly dependent on a few old posts.

Some hire a ghostblogger. Paying a third party to produce blog posts on a continual basis can be an excellent solution if you can afford it and you can provide good instruction to the blogger for hire. You will also have to supervise the blog posts, and make sure they are meeting your audience’s needs and your organization’s voice.

Some solicit guest writers. This is a great option if you can find the right person to guest post on your blog.

The one action you should do to prevent this situation from happening in the first place? Write an evergreen post once a month or so. (Evergreen means that it can be used at any time.) File it away. This way, when you are in the situation where you can’t or won’t blog, you have fresh material to post. If you are like me, there are times when you are feeling more creative or more focused, and writing seems easier. Take advantage and write up a blog post. Another plus of doing this is that you can work on your post to perfect it before posting. More editing time, more time to find images, and more time to work on the headline.

If writing an extra post each month seems daunting, perhaps start with having a regular brainstorming session (say once a month or once a quarter) where you challenge yourself to come up with five to ten blog post ideas. Keep that list on file and when you are feeling blocked, you will have something to work on.

We all get derailed but that doesn’t mean we can’t get back on track. Having a back up plan is a smart blogging policy.

What do you do when you can’t blog?

 

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

Share

How high is your website’s barrier to entry?

Recently, I came across an article about how the Jewish online magazine Tablet is dealing with comments. It has decided to charge a fee to allow people to comment in order to make it harder for trolls to post obnoxious (and often anti-Semitic) comments. But there is an unintended consequence, and that is that legitimate commenters will now be dissuaded from commenting as well. The barrier to entry may prove too high.

Have you ever thought about how a visitor interacts with your website? What does that person need to do to find what he or she is looking for? What information is crucial and how easy is it to access it?

If you have been seeing a low conversion rate on your website, a drop in visitors, or a high bounce rate, perhaps you need to examine whether you have created an unintended (and intangible) barrier to entry or have built a barrier to entry that is too high.


 

Many websites have barriers to entry. Some are easily “climbed” and some are like Mount Everest, impossible. Generally, these barriers include “mechanical” barriers such as subscription fees, sign up forms, or registration requirements. Some barriers are more subtle, intangible, but still make it hard for visitors to access your content.

Mechanical barriers: High, medium and low walls to climb

In an effort to generate revenue from online readers, newspapers have added online subscription fees. That’s a high barrier to entry, since visitors will not only have to sign up, but provide payment. Some websites require registration, generally your email and a password. That’s also a medium barrier to entry.  Yet other websites splash a newsletter sign-up before you can read the content, but generally you can close that out making it a low barrier to entry.

There are good reasons to create these barriers. After all, you may want to grow your marketing database or get some insight into who is visiting your website, or like many newspapers, you are looking for a source of revenue.

Intangible barriers: Creating a psychological “wall”

But barriers are not just mechanical or even visible. Your barriers to entry may be intangible and psychological. By that I mean that your barriers are tripping visitors’ heads. For example, your website navigation may not be intuitive or clear and may make it hard to for visitors to find what they are looking for.

Another hard-to-quantify barrier is the language that you choose to use on your website. Many tech and government websites are flush with jargon that is nearly unintelligible to an outsider.

Some websites make it hard for visitors by having too much content or information to sort through. Have you ever landed on a page that made your eyes and head hurt from information overload (or worse, visual overload)? Then you probably know what I mean, and I bet you just went elsewhere.


How would you classify your website in terms of barrier to entry? High, medium or low? Is it what you want or are you unintentionally turning visitors away?

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

Share

How high is your website’s barrier to entry? Read More »

Recently, I came across an article about how the Jewish online magazine Tablet is dealing with comments. It has decided to charge a fee to allow people to comment in order to make it harder for trolls to post obnoxious (and often anti-Semitic) comments. But there is an unintended consequence, and that is that legitimate commenters will now be dissuaded from commenting as well. The barrier to entry may prove too high.

Have you ever thought about how a visitor interacts with your website? What does that person need to do to find what he or she is looking for? What information is crucial and how easy is it to access it?

If you have been seeing a low conversion rate on your website, a drop in visitors, or a high bounce rate, perhaps you need to examine whether you have created an unintended (and intangible) barrier to entry or have built a barrier to entry that is too high.


 

Many websites have barriers to entry. Some are easily “climbed” and some are like Mount Everest, impossible. Generally, these barriers include “mechanical” barriers such as subscription fees, sign up forms, or registration requirements. Some barriers are more subtle, intangible, but still make it hard for visitors to access your content.

Mechanical barriers: High, medium and low walls to climb

In an effort to generate revenue from online readers, newspapers have added online subscription fees. That’s a high barrier to entry, since visitors will not only have to sign up, but provide payment. Some websites require registration, generally your email and a password. That’s also a medium barrier to entry.  Yet other websites splash a newsletter sign-up before you can read the content, but generally you can close that out making it a low barrier to entry.

There are good reasons to create these barriers. After all, you may want to grow your marketing database or get some insight into who is visiting your website, or like many newspapers, you are looking for a source of revenue.

Intangible barriers: Creating a psychological “wall”

But barriers are not just mechanical or even visible. Your barriers to entry may be intangible and psychological. By that I mean that your barriers are tripping visitors’ heads. For example, your website navigation may not be intuitive or clear and may make it hard to for visitors to find what they are looking for.

Another hard-to-quantify barrier is the language that you choose to use on your website. Many tech and government websites are flush with jargon that is nearly unintelligible to an outsider.

Some websites make it hard for visitors by having too much content or information to sort through. Have you ever landed on a page that made your eyes and head hurt from information overload (or worse, visual overload)? Then you probably know what I mean, and I bet you just went elsewhere.


How would you classify your website in terms of barrier to entry? High, medium or low? Is it what you want or are you unintentionally turning visitors away?

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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Are we living in a bubble?

I wrote this post back in November, and never published it. But today, I was reading the Washington Post and came across Paul Farhi’s column regarding the Brian Williams “scandal.” In case you haven’t heard about it, it involves Brian “misremembering” being shot at in a helicopter in Iraq in 2003.  Farhi writes:

NBC News went into damage-control mode a day after the public symbol of the network, anchor Brian Williams, faced a torrent of derision and criticism for telling a story about his wartime reporting that has proved to be untrue.

 

As public disapproval roared on social media, NBC sought to protect and defend Williams, its lead anchor since 2004 and the most popular anchor in the nation.

Bolding is mine. Notice that Farhi writes about the “torrent” of criticism and disapproval…on social media. I stopped reading the article after these two paragraphs because I don’t think there’s a torrent, or a deluge or even a rainstorm of derision outside of social media. I think this is a social media crisis, where people in social media all seem to  outraged by the “crisis” and where the rest of the country (those people sitting around their living rooms watching TV in the evening) couldn’t care less. Notice too that Brian Williams was on TV last night as if nothing had happened. And maybe it only happened in our little social media bubble.

So this is where I started this post back in November:

When it started three years ago, I was a huge fan of Showtime’s series Homeland. I was hooked and had to watch every episode. It bummed me out we had to wait nine months between seasons.

But when the third season started this past September, I was no longer enthusiastic. I watched the first couple of episodes and found that I just didn’t like the main character Carrie anymore. She had become way too crazy (she actually considers drowning her child!) and demanding and unreasonable. The story line had strayed so far from the initial Homeland that it was another story altogether. I quit watching. I no longer care.

Because I no longer care, I am no longer living in the Homeland bubble. The bubble is one where “everybody” is watching and commenting. Everybody just loves it. Articles and blog posts abound.

It seems that when you believe something or are a big fan of something, you surround yourself with like-minded people and views. In fact, your views are being reinforced. At times, you actively avoid being exposed to opposing views.

Notice what is going on with Uber and Bill Cosby. In case you haven’t seen the reports, Uber threatened to expose the personal life of a reporter who was aiming to write an article about Uber. Several women have come forward to accuse Cosby of sexual assault. Both these cases are serious and they expose great flaws in a popular company and a beloved entertainer.

Many articles, blog posts and Tweets have been devoted to dissecting the PR and communications shortcomings shown by both Uber and Cosby. But here’s the thing: does it matter? People are still using Uber. And it was reported that at a comedy show in Florida a few days ago, the comedian got a standing ovation.

There’s a disconnect between the world at large and the bubble we surround ourselves with. In PR and crisis communications, both Uber and Cosby are toast. They’ve handled these situations poorly. But for those who don’t delve into how things are communicated, who don’t follow the news (and by the way, journalists are living in a bubble sometimes too), the concern is just not there. They don’t care about Uber’s threats because Uber gives them a convenient way to get places. They ignore the accusations against Cosby because they find him funny.

What do you think? Are these controversies manufactured? Is the scandal for real? Are we living in a social media culture of outrage? Are we living in a bubble?

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

Share

Are we living in a bubble? Read More »

I wrote this post back in November, and never published it. But today, I was reading the Washington Post and came across Paul Farhi’s column regarding the Brian Williams “scandal.” In case you haven’t heard about it, it involves Brian “misremembering” being shot at in a helicopter in Iraq in 2003.  Farhi writes:

NBC News went into damage-control mode a day after the public symbol of the network, anchor Brian Williams, faced a torrent of derision and criticism for telling a story about his wartime reporting that has proved to be untrue.

 

As public disapproval roared on social media, NBC sought to protect and defend Williams, its lead anchor since 2004 and the most popular anchor in the nation.

Bolding is mine. Notice that Farhi writes about the “torrent” of criticism and disapproval…on social media. I stopped reading the article after these two paragraphs because I don’t think there’s a torrent, or a deluge or even a rainstorm of derision outside of social media. I think this is a social media crisis, where people in social media all seem to  outraged by the “crisis” and where the rest of the country (those people sitting around their living rooms watching TV in the evening) couldn’t care less. Notice too that Brian Williams was on TV last night as if nothing had happened. And maybe it only happened in our little social media bubble.

So this is where I started this post back in November:

When it started three years ago, I was a huge fan of Showtime’s series Homeland. I was hooked and had to watch every episode. It bummed me out we had to wait nine months between seasons.

But when the third season started this past September, I was no longer enthusiastic. I watched the first couple of episodes and found that I just didn’t like the main character Carrie anymore. She had become way too crazy (she actually considers drowning her child!) and demanding and unreasonable. The story line had strayed so far from the initial Homeland that it was another story altogether. I quit watching. I no longer care.

Because I no longer care, I am no longer living in the Homeland bubble. The bubble is one where “everybody” is watching and commenting. Everybody just loves it. Articles and blog posts abound.

It seems that when you believe something or are a big fan of something, you surround yourself with like-minded people and views. In fact, your views are being reinforced. At times, you actively avoid being exposed to opposing views.

Notice what is going on with Uber and Bill Cosby. In case you haven’t seen the reports, Uber threatened to expose the personal life of a reporter who was aiming to write an article about Uber. Several women have come forward to accuse Cosby of sexual assault. Both these cases are serious and they expose great flaws in a popular company and a beloved entertainer.

Many articles, blog posts and Tweets have been devoted to dissecting the PR and communications shortcomings shown by both Uber and Cosby. But here’s the thing: does it matter? People are still using Uber. And it was reported that at a comedy show in Florida a few days ago, the comedian got a standing ovation.

There’s a disconnect between the world at large and the bubble we surround ourselves with. In PR and crisis communications, both Uber and Cosby are toast. They’ve handled these situations poorly. But for those who don’t delve into how things are communicated, who don’t follow the news (and by the way, journalists are living in a bubble sometimes too), the concern is just not there. They don’t care about Uber’s threats because Uber gives them a convenient way to get places. They ignore the accusations against Cosby because they find him funny.

What do you think? Are these controversies manufactured? Is the scandal for real? Are we living in a social media culture of outrage? Are we living in a bubble?

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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