I know you need to add one more thing to your to-do list like you need to wake up Friday at 4 a.m. to watch the royal wedding, but do consider doing this with every blog post, website page, tweet, etc that you put out there:
CHECK THE LINKS!
Does your website have any broken links (or pages that don’t appear correctly)? Does the sharing software on your blog work? All of it? When you post a link to a story on Twitter, are you sure the link is working?
Many of us do not check these very often.
Case in point: a blogger I follow has faulty sharing buttons on her blog. I read a good post by her, which I wanted to share on Twitter. I clicked on the link and all I got was a blank Twitter page–no title and no link. No good. I created a Bit.Ly short link and posted it anyway but she would have no way of knowing that the item had been shared unless her blog records ping-backs. I reported this to her, and I hope she is able to correct it.
Prevent this from happening by occasionally checking these links. Just sayin’.
About Deborah Brody
Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.
