a:7:{i:2;a:0:{}i:3;a:3:{s:5:"title";s:14:"Connect Online";s:4:"text";s:518:"<a href="http://www.facebook.com/pages/Deborah-Brody-Marketing-Communications/116098888406738" target="_blank"><img src="http://deborahbrody.com/wp-content/uploads/2011/06/facebook-icon.jpg" border="0"></a>&nbsp;<a href="http://twitter.com/dbmc" target="_blank"><img src="http://deborahbrody.com/wp-content/uploads/2011/06/twitter-icon.jpg" border="0"></a>&nbsp;<a href="http://deborahbrody.com/blog/feed/rss/ " target="_blank"><img src="http://deborahbrody.com/wp-content/uploads/2011/06/rss-icon.jpg" border="0"></a>";s:6:"filter";b:0;}i:4;a:3:{s:5:"title";s:11:"Questions? ";s:4:"text";s:180:"Do you have specific questions about a marketing issue? Just post <a href="http://deborahbrody.com/2011/07/questions/" style="color:#B31106;">here</a> and I will attempt an answer.";s:6:"filter";b:0;}i:5;a:3:{s:5:"title";s:24:"Marketing Terms/Glossary";s:4:"text";s:630:"Here are few terms that I use often:
<br /><br />
<b>USP:</b> Unique selling proposition; what sets a brand/product/service apart from everybody else.
<br /><br />
<b>ROI:</b> Return on investment; what you aim for in your marketing expenditure.
<br /><br />
<b>Brand equity:</b> The value (in dollars and in positive associations) for a brand.
<br /><br />
<b>Brand personality:</b> How a brand is perceived.
<br /><br />
<b>CPM:</b> Cost per thousand
<br /><br />
<b>Target market:</b> Who you are trying to reach. Defined by demographics (age, income, gender, location) and psychographics (lifestyle, personality, preferences).";s:6:"filter";b:0;}i:7;a:3:{s:5:"title";s:14:"Connect Online";s:4:"text";s:518:"<a href="http://www.facebook.com/pages/Deborah-Brody-Marketing-Communications/116098888406738" target="_blank"><img src="http://deborahbrody.com/wp-content/uploads/2011/06/facebook-icon.jpg" border="0"></a>&nbsp;<a href="http://twitter.com/dbmc" target="_blank"><img src="http://deborahbrody.com/wp-content/uploads/2011/06/twitter-icon.jpg" border="0"></a>&nbsp;<a href="http://deborahbrody.com/blog/feed/rss/ " target="_blank"><img src="http://deborahbrody.com/wp-content/uploads/2011/06/rss-icon.jpg" border="0"></a>";s:6:"filter";b:0;}i:8;a:3:{s:5:"title";s:32:"Sign up for the DBMC Enewsletter";s:4:"text";s:383:"<form action='https://madmimi.com/signups/subscribe/35996' method='post'>
<div><label for='signup_name'>Name</label><br /><input id='signup_name' name='signup[name]' type='text' /><br />
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