Caffeinated ideas and views on marketing communications

social media addiction

Summer challenge #8 (final!): Take a (social media) break

Here we are, in the last week of August, and Labor Day is upon us. This means that summer is “officially” over, and so is the summer challenge series.

There’s been a lot of chatter over the past couple of months about social media being addictive. Huffington Post UK has an article that states that quitting Facebook and Twitter is harder to do than quitting smoking!

CBS News, in the article “How real a risk is social media addiction,” shares that the National Institutes of Health (NIH) has defined a “Internet Addiction Disorder (IAD).” The article states:

Symptoms for Internet addiction can be similar to addiction to anything else, and fall into two types of behaviors: an ever increasing need to engage with the object of the addiction, and a bad feeling when not getting enough of it.

I feel that I check Facebook and Twitter way too often. Is it bad? Here are 10 Signs It’s Time to Take a Break from your Social Media Self. Do any of those ring true to you? In my case, I think Twitter definitely impacts my productivity.

My final summer challenge to you is to take a break from social media. I don’t mean quit it completely, but just take a few days off and see how you fare. With a three-day weekend ahead, now is the perfect time to do it. Why take time to be on social media when you can be social in real life?

Forbes has a helpful article (Need a Break from Social Media? ) that concludes that taking a break from social media can help your productivity and impact in the long run, and even provides three steps for how to do it.

I am pledging right now to be off Facebook, Twitter and LinkedIn for all of the Labor Day Weekend. If you see me post, get on my case! Will you join me?

Have a fantastic Labor Day Weekend, and make the most of the last few days of “official” summer!


About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.


Lots of people describe themselves as addicted to Twitter or Facebook,  or to social media in general.

Are you addicted?

With alcohol, there is social use (drinking in social situations), habitual use (drinking consistently, part of your usual routine) and alcoholism (where you need to drink, can’t function without alcohol and which is a medical condition requiring treatment).

With social media, I think most people are not addicts, they are habitual users. Just like we have become habitual users of email, but we are not addicted to it. We use social media in our everyday life, it is part and parcel of our work life. But do we NEED social media to do what we do? No. We can use other tools to communicate (although lots of people can’t seem to use the phone to have actual conversations) Can we live without it? Yes (if Twitter went down you would still know how to get in touch with people, right?).

Are we ruining our health by using it? Only if you never leave your computer or smart phone and limit your physical activity to keying in.

The key is to realize that social media is a tool and not a substitute for interaction, strategy, etc.  You may use social media habitually, even heavily, but you probably are not addicted to it. You could shut down the computer or power off your smart phone and still talk to people. Right?

[polldaddy poll=4060801]

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.


Contact us today to learn how to improve your marketing and communications.