We go to networking events. We chat. We shake hands. We exchange business cards. And then we follow up. Or at least that is what we are “supposed” to do.
Here’s my take: you follow up with whom you want to stay in touch with or want to do business with. Can you follow up just to be polite? Yes, of course. Nothing wrong with it. But if your time is limited, then be selective.
Now, if you are following up, there is a wrong way, a better way and the best way.
The wrong way is like this follow up email I received:
It was good to hear about what you do for companies. I hope to see you soon.
(name of person)
The thing is, I never spoke to this guy directly. He got my card somehow. And it is vague. And impersonal. And gives me no reason to follow up with him.
Better is the following: