Caffeinated ideas and views on marketing communications

editing

Editing makes everything better!

Over the weekend, I went on walking tour of Georgetown history. In case you don’t know it, Georgetown is a historic neighborhood in Washington, D.C. and home to Georgetown University. Georgetown has been around for a long time–it even predates the city of Washington–since it was founded as a port on the Potomac River in 1751. As you can imagine, there’s a lot of history there. A lot.

(Check out this photo tour from the Georgetown website)

Lots of stuff has happened in and around here

The tour started on the Georgetown Waterfront, right on the banks of the Potomac River, not far from the Key Bridge. The guide pointed out the Kennedy Center and the Watergate Hotel (both of which are NOT in Georgetown, but are also on the banks of the Potomac). And he started talking about the scandals associated with both those buildings. Then he gave an anecdote about John Quincy Adams and how he nearly drowned in the Potomac River. Then we walked on, and the tour guide told us a story about a family that had traveled to Georgetown on the C&O Canal in a barge, and how a fire broke out and killed three of their young children. He then showed pictures of the graves of these kids, graves which are located in Maryland. Then, we switched to 1985, and to discussing KGB spy Aldrich Ames and where he met his handlers (in a bar near the Waterfront). And to discussing the buildings along the Waterfront. And the construction of the C&O Canal. And the unsolved murder of a purported lover of John F. Kennedy, whose body was found near the C&O and who had lived in Ben Bradlee’s home in Georgetown. And we went to the oldest structure in Georgetown, the Old Stone House. And then to a bank that had been a hospital during the Civil War, and where Louisa May Alcott was a nurse.

(There was much, much more…)

And he kept going

After two and half hours we weren’t done. The guide said we had a good 45 minutes left. As interesting as it was, the heat (it was near 90 and very humid) and the hour (it was near 6:00 p.m.) convinced me it was time to go home.

When I got home, I was reflecting on the tour and decided it could have been much improved by some editing. The tour guide suffered from what many writers do–the desire to throw as much information as possible to show the breadth and depth of knowledge. But so much information can become amorphous–lacking in structure–to such an extent that it becomes irrelevant. He also had no overarching theme. There was little to connect the unresolved murder of a woman in the 1960s to the Old Stone House or to how divided Georgetown was during the Civil War. He also had too many asides–as important as the Watergate was to American politics, it does not belong in a Georgetown focused tour.

In writing, editing means deciding what to leave in and what to take out. Editing means tightening up concepts and getting rid of wordiness. Editing means finding focus.

For the Georgetown walking tour, we could start editing by deciding to stick to a time period (Civil War or the 1800s), or to a specific type of event (murders, spying, politics) or to a specific area (Waterfront, N Street). This would give it a tighter focus and  more meaning. And in this case, it would’ve also have shortened the tour.

Editing does make everything better!

 

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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5 tips for Friday on editing your own writing

I think having themes like 5 tips for Friday is a great way to keep you blogging, and I suggest that in my blogging workshops. I saw somebody’s 5 tips today, and I thought I would try my hand at it.

As a writer, I have to edit my own work. Truth is,  it is far easier to edit other people’s work. You very rarely see your own mistakes right away–be it typos or more serious errors.

Here are five tips to make sure you present the best piece of writing you can:

1. Take a break between writing and editing. A few hours will do, but a whole day, if possible, is better.

2. Read it out loud. Your ears may “see” mistakes that your eyes don’t.

3. Pay attention to homonyms (words that sound the same like than and then and their and there). Are you using the right word?

4. Go back and cut out ten words per page. Excess words often clutter your meaning.

5. Make sure most (if not all) sentences are in active voice. If they aren’t, change them.

What is your best tip for editing your own writing? Please share in the comments.

About Deborah Brody

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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