Comments for Deborah Brody Marketing Communications http://deborahbrody.com Percolating Creative Ideas Tue, 17 Jan 2012 22:02:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on More about reading; and thoughts about the Costa Concordia by Gini Dietrich http://deborahbrody.com/2012/01/more-about-reading-and-thoughts-about-the-costa-concordia/#comment-776 Gini Dietrich Tue, 17 Jan 2012 22:02:20 +0000 http://deborahbrody.com/?p=1540#comment-776 It's extremely important to broaden your thinking and expand your knowledge. It's impossible to do that without reading different kinds of things. Nonfiction, business, blogs, news, and (YES!!!) fiction. It’s extremely important to broaden your thinking and expand your knowledge. It’s impossible to do that without reading different kinds of things. Nonfiction, business, blogs, news, and (YES!!!) fiction.

]]> Comment on Qualities of a PR Pro by Why is writing well a disappearing skill? | Deborah Brody Marketing Communications http://deborahbrody.com/2010/03/qualities-of-a-pr-pro/#comment-675 Why is writing well a disappearing skill? | Deborah Brody Marketing Communications Wed, 11 Jan 2012 17:02:21 +0000 http://cuppamarcomm.wordpress.com/?p=677#comment-675 [...] Why is writing well a disappearing skill? 11 Jan by Deborah Brody, posted in Communication, Good writing, Public Relations   |  No Comments Sally Falkow writes today in her blog, The Proactive Report, that good writing should be considered a primary public relations skill. I agree (and I wrote about that in my post Qualities of a PR Pro). [...] [...] Why is writing well a disappearing skill? 11 Jan by Deborah Brody, posted in Communication, Good writing, Public Relations   |  No Comments Sally Falkow writes today in her blog, The Proactive Report, that good writing should be considered a primary public relations skill. I agree (and I wrote about that in my post Qualities of a PR Pro). [...]

]]> Comment on Can two or three words guarantee business success? by Lawrence Fox http://deborahbrody.com/2012/01/can-two-or-three-words-guarantee-business-success/#comment-639 Lawrence Fox Fri, 06 Jan 2012 22:39:16 +0000 http://deborahbrody.com/?p=1526#comment-639 Oh, I agree 100%. Thank yous always go down well, especially if they're sincere. Last year I bought some pens and ink from Goulet Pens and not only was the package so well-wrapped it was a challenge to unpack it, but there was hand-written note along with it, thanking me for the purchase and hoping that I'd enjoy the pens and ink. (And it was written in an ink colour I don't own, which of course, made me put it on my "I want list") Oh, I agree 100%.

Thank yous always go down well, especially if they’re sincere.

Last year I bought some pens and ink from Goulet Pens and not only was the package so well-wrapped it was a challenge to unpack it, but there was hand-written note along with it, thanking me for the purchase and hoping that I’d enjoy the pens and ink. (And it was written in an ink colour I don’t own, which of course, made me put it on my “I want list”)

]]> Comment on Blurred lines between advertising and editorial by Deborah Brody http://deborahbrody.com/2011/12/blurred-lines-between-advertising-and-editorial/#comment-470 Deborah Brody Tue, 20 Dec 2011 02:26:14 +0000 http://deborahbrody.com/?p=1509#comment-470 Hi Shashi-Yes, I like Total Wine's pricing too, and know they advertise regularly. I found today's placement questionable though, and I thought it was poor judgement on the WaPo's part. Thanks for your input! Deborah Hi Shashi-Yes, I like Total Wine’s pricing too, and know they advertise regularly. I found today’s placement questionable though, and I thought it was poor judgement on the WaPo’s part.
Thanks for your input!
Deborah

]]> Comment on Blurred lines between advertising and editorial by Shashi Bellamkonda http://deborahbrody.com/2011/12/blurred-lines-between-advertising-and-editorial/#comment-468 Shashi Bellamkonda Mon, 19 Dec 2011 20:24:10 +0000 http://deborahbrody.com/?p=1509#comment-468 Hi Deb, While I agree on the possibilities that exist, I must say I read the Washington Post every day including today. I actually did not make the connection. I have been regularly looking at the Total Wine ads, I love going there and being a cheapskate I am always looking for their coupons :) and today was no different. Again we should always be conscious of this and I am glad you are asking the question. Shashi Hi Deb,

While I agree on the possibilities that exist, I must say I read the Washington Post every day including today. I actually did not make the connection.
I have been regularly looking at the Total Wine ads, I love going there and being a cheapskate I am always looking for their coupons :) and today was no different. Again we should always be conscious of this and I am glad you are asking the question.

Shashi

]]> Comment on Bad news for newspapers by Wow... (The State) - Columbia - Lexington - Irmo - City-Data Forum http://deborahbrody.com/2011/09/bad-news-for-newspapers/#comment-304 Wow... (The State) - Columbia - Lexington - Irmo - City-Data Forum Sun, 06 Nov 2011 14:29:04 +0000 http://deborahbrody.com/?p=1422#comment-304 [...] Chicago Tribune is $2 on Sunday. I wouldn't be surprised to see its price go up to $3 because the number of purchasers has been going down for years. Fewer subscribers means less income from advertising, hence the price goes up. People get their [...] [...] Chicago Tribune is $2 on Sunday. I wouldn't be surprised to see its price go up to $3 because the number of purchasers has been going down for years. Fewer subscribers means less income from advertising, hence the price goes up. People get their [...]

]]> Comment on Creating goodwill by Deborah Brody http://deborahbrody.com/2011/11/creating-goodwill/#comment-296 Deborah Brody Wed, 02 Nov 2011 13:26:07 +0000 http://deborahbrody.com/?p=1460#comment-296 Yes, a company's policies really affect how customers perceive it. Negative perceptions are hard to get rid of. Apparently, Radio Shack has a long road ahead in terms of customer satisfaction! Yes, a company’s policies really affect how customers perceive it. Negative perceptions are hard to get rid of. Apparently, Radio Shack has a long road ahead in terms of customer satisfaction!

]]> Comment on Creating goodwill by Daria Steigman http://deborahbrody.com/2011/11/creating-goodwill/#comment-293 Daria Steigman Tue, 01 Nov 2011 18:59:14 +0000 http://deborahbrody.com/?p=1460#comment-293 Funny you should mention Radio Shack... I actually stopped buying from them years ago for exactly the same reason. I don't think I've bought anything bigger than a battery from a Radio Shack store since. Why don't companies understand that facilitating returns actually makes me more inclined to shop with you? Generating goodwill is part of the "doing business with people you like" thing. It matters. And when you lose it, you lose customers. Funny you should mention Radio Shack… I actually stopped buying from them years ago for exactly the same reason. I don’t think I’ve bought anything bigger than a battery from a Radio Shack store since.

Why don’t companies understand that facilitating returns actually makes me more inclined to shop with you?

Generating goodwill is part of the “doing business with people you like” thing. It matters. And when you lose it, you lose customers.

]]> Comment on More ways to communicate; less communication by Yeah, communications do matter | Deborah Brody Marketing Communications http://deborahbrody.com/2011/10/more-ways-to-communicate-less-communication/#comment-275 Yeah, communications do matter | Deborah Brody Marketing Communications Wed, 26 Oct 2011 19:31:06 +0000 http://deborahbrody.com/?p=1448#comment-275 [...] starts with the premise that you are connecting with other people, as I said in this post. If you fail to connect, you also fail to communicate, and in Netflix’s case, the damage adds [...] [...] starts with the premise that you are connecting with other people, as I said in this post. If you fail to connect, you also fail to communicate, and in Netflix’s case, the damage adds [...]

]]> Comment on Is Facebook becoming a nightmare for small business? by Overland http://deborahbrody.com/2011/09/is-facebook-becoming-a-nightmare-for-small-business/#comment-270 Overland Tue, 25 Oct 2011 01:45:27 +0000 http://deborahbrody.com/?p=1439#comment-270 I read somewhere there's an app that will continue to do this for you, if you wish... I think it might have been called RSS grafiti. I read somewhere there’s an app that will continue to do this for you, if you wish… I think it might have been called RSS grafiti.

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