Comments for Deborah Brody Marketing Communications

Comment on Invest in event planning not just event marketing by Me, We and You | Deborah Brody Marketing Communications

Me, We and You | Deborah Brody Marketing Communications — Wed, 09 May 2012 12:54:51 +0000

[...] | No Comments At the women’s conference I referenced on Monday’s post, the organizer was also the emcee. She introduced the keynote speaker like [...]

Comment on Me! Me! It’s all about ME!!!! by Breanne

Breanne — Mon, 30 Apr 2012 21:16:58 +0000

Well put Deborah. I haven’t seen a posting like this and it opened my eyes to those I follow and how I’m tweeting. Regarding, how far is to far? Perhaps a little common sense when using these platforms to self promote and from a healthcare PR perspective, it’s all about a fair and balanced approach!

Cheers, Breanne
@BreanneMT

Comment on 4 Passover Lessons for Marketing and Communications by Deborah Brody

Deborah Brody — Sat, 14 Apr 2012 14:38:00 +0000

Fabulous additions Lawrence! Thanks so much. I wish there were a way of tweeting out just your comment.

Comment on 4 Passover Lessons for Marketing and Communications by Lawrence Fox

Lawrence Fox — Fri, 13 Apr 2012 19:17:13 +0000

I too love matza and jelly (together or separately!) It’s what gets me going in the morning!

But here’s some more “Passover Lessons”

1) There’s such a thing as too much
By the end of Passover, I’m glad that the matza is put away, because, by the end of week, everything in the house smells and tastes of it (or of matza meal). The matzas. The matza balls in the soup. The cake and cake mixes. The… (you get the picture). Too much of a (good) thin in too short a time span = burnout.

2) It’s only truly special when it’s rare.
You could eat hardboiled eggs in salt water at any time of the year, right? (For those who have never been to a Passover Seder, it’s a tradional part of the meal). But who does? Nobody. Yet it’s a central part of many people’s memories of the Seder and Passover. It happens once a year and isn’t repeated throughout the year, losing it’s “oomph”.

If you’re going to have a sale or a special event–don’t do it over and over again throughtout the year.

3) There are many ways to achieve the same goal.
Another tradional food is charoset, which reminds us of the mortart used in making bricks. The recipes used by Ashkenazic (European) and Separdic (Middle Eastern) Jews are quite different–but the result is the same. A sweet condiment to be eaten with bitter herbs (and anything else over the week).

Lawrence
(hmm…I think it’s time for a snack….)

Comment on Is your marketing communication better than you? by Deborah Brody

Deborah Brody — Wed, 04 Apr 2012 15:35:44 +0000

That’s kinda sad! Your good work down the drain, but it proves that marketing/communications has to work in concert with the rest of the organization.
Thanks for sharing April!
Deborah

Comment on Is your marketing communication better than you? by April Finnen

April Finnen — Wed, 04 Apr 2012 13:13:57 +0000

I had this experience as the marketer once. I worked for a nonprofit agency that flew under the radar. They hired me to get them noticed. When I did, it quickly became obvious that the operations side was not prepared to handle the resulting increase in clients, which led to disappointment all around.

Comment on Weekly communications #fail: losing momentum by Deborah Brody

Deborah Brody — Fri, 23 Mar 2012 13:20:36 +0000

Hi April,
Persistence and predictability do help your momentum. And yes, realizing that silence is not always equal to passivity is important. However, not all silence is created equal. If I call you, and I don’t hear from you back ever, I can only assume you are not interested in my business (or that you have been abducted by aliens).

Comment on Weekly communications #fail: losing momentum by April Finnen

April Finnen — Fri, 23 Mar 2012 12:58:38 +0000

Great post. Persistence and, to an extent, predictability, are vital. Building a loyal following requires a tolerance for silence–just because people don’t speak up by commenting on your blog or telling you they like something, doesn’t mean they’ve checked out. Optimism is a great ally.

Comment on Why cold calling doesn’t work by Lawrence Fox

Lawrence Fox — Sun, 11 Mar 2012 20:30:15 +0000

Deboarh:

All very true. I’ve gotten my best clients through referrals (and that, as your earlier post mentions, requires trust) or inbound calls (just had one last week–we’ll see how that goes).

But “cell phones are not listed” is becoming less and less of a defense. SOMEBODY is selling cell phone lists–I’ve started to receive robo-calls to my cellphone of late. (And sometime Bell Canada–my carrier–sends me a marketing text message to my cellphone, too)

Lawrence

Comment on Why cold calling doesn’t work by Daria Steigman

Daria Steigman — Wed, 07 Mar 2012 19:32:36 +0000

My favorite cold call is from the company trying to sell me energy services. They always say they’re calling to talk about “your energy bill.” I tell them I don’t have one. Which is true (it’s rolled into my condo fees). Waste of everyone’s time, and they call at least once a year despite my asking them to take me off their lists.