Who is your audience?

by Deborah Brody | May 2, 2012 12:46 pm

Perhaps the most basic question you have to ask yourself before creating any marketing/communications materials is:

Who is my target audience?

The more you know who they are, where they are and what they need, the better your materials will be.

And yet. A couple of days ago, I was driving down Massachusetts Avenue in Northwest D.C. and saw a sign outside of a church that made me wonder.

The sign said:

English Classes Available. Please Call [telephone number] to Enroll.

Now, if you need to learn English, can you read English? Nope. Is the audience for this sign people who know people who need to learn English? Perhaps. I would think this sign would be more effective if it were written in the language of the people you are trying to target, don’t you think?

 

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About Deborah Brody[3]

Deborah Brody writes and edits anything related to marketing communications. Most blog posts are written under the influence of caffeine.

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Endnotes:
  1. [Image]: http://deborahbrody.com/2012/05/who-is-your-audience/print/?print=pdf
  2. [Image]: http://deborahbrody.com/2012/05/who-is-your-audience/print/?print=print
  3. Deborah Brody: https://deborahbrody.com/author/deb-brody/
  4. Mail: mailto:deborah@deborahbrody.com
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Related posts:

  1. On knowing your target audience
  2. Writing for your audience
  3. Ignore your core audience at your peril

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